From perky beauty bloggers on your Facebook feed to cold-pressed juice cleanses, activated charcoal seems to be the new superfood.

Believers claim it can cure a hangover, detox your body of impurities and whiten your teeth in as little as one use. But is this trendy stuff safe to smear all over your pearly whites?

After decades of spending dough on peroxide-based teeth cleansers, many consumers are now being lured into trying more natural remedies, as the Fresno Bee reported. Enter activated charcoal, which is indeed related to the gritty stuff your dad used to pour into the old Weber grill for a BBQ.

Read the entire article on East Bay Times.